What it's like to work with leadarc.io
On this page
I’m Leon, co-owner of leadarc.io. I’ll walk you through the full process of working with us:
- Initial Strategy call
- Onboarding Process
- Ongoing Improvements
- How to make it as likely as possible to succeed with outbound
- Frequently asked questions
Quick summary & about
We are an outbound agency for B2B companies, ranging from software / SaaS, platforms, professional services to manufacturing and physical products.
We are a good fit if:
- You need more qualified sales calls
- You have a customer LTV of over $10k
- You sell to other businesses (not B2C)
- Your product / service solves a relevant problem for your ICP
My co-founder Can and I have been doing outbound for 5 years now.
We’ve worked across 30+ different industries, sent 20M+ cold emails, done 100k+ cold calls ourselves in that time and booked thousands of sales calls with SMBs up to VPs at hard-to-reach companies like AIRBUS, Lockheed Martin, Salesforce, Deloitte, McKinsey, BMW Group, Porsche and many more.
The company is based in Germany, although we work mostly in the US or English-speaking countries. Our team of SDRs has American accents and are based in Germany or the US.
Pricing Structures
We believe that every company is different and has different needs. That’s why we offer multiple different Payment Models that are mostly based on performance.
- Monthly infrastructure fee + $200-1000 per held-meeting. No-shows cost nothing.
- Monthly infra fee + 1-10% rev-share on closed contracts
- Fixed Retainer - Best if you want predictable billing, even if you book 3x the expected calls.
>> Our minimum volume is 50k emails per month. There is no upside limit.
The monthly infrastructure fee covers domains, inboxes, data sourcing, enrichment, calling minutes and everything else needed to run outbound campaigns at scale.
Comes out to around 5-10 cents per email (might change in the future).
This is cheaper than if you’d run the same setup yourself, because we get mass agency discounts and know exactly how everything works. So you can save yourself burnt money and time.
We make the majority of our profit if we actually book you meetings and perform.
Initial Strategy Call
This is a quick 30-minute conversation with our strategists to figure out which setup would be best for you specifically. We’ll go over:
- Your current setup
- What’s working
- What’s not working
- Your meeting / revenue goals
- How it works
- And offer you a way to get started
It’s pressure-free and allows us to meet face-to-face and discuss how we can best help you.
To make it as productive as possible, please come prepared:
- Know your rough close rate from qualified meeting → Closed Won
- Know your rough average LTV / LTGP
- Average monthly revenue x average stay in months - cost of delivery
- Quick bullet list of what makes a qualified lead
- Invite every decision maker and relevant person to the call
^ This is not mandatory, but will help us save about two extra meetings.
If you haven’t yet, book your call here and then read / watch the rest of this.
Onboarding Process
As soon as you’re ready to start, we’ll send you a simple agreement and payment link. Once that’s complete, you’ll get an email covering three things:
Onboarding Form: this is where you upload any relevant documentation, case studies, ICP docs, sales call transcripts, working outbound scripts and other stuff that will help us create campaigns + some technical stuff like a calendar link and emails of your sales reps that will take the meetings. This takes a couple of minutes to complete. The higher the quality of your answers & uploads, the more likely it is we’ll get fast and good results. So please take your time.
Onboarding Call: Once the form is complete, you’ll book a 45-minute onboarding slot. In that call, we’ll walk you through the first drafts of the campaigns to get your green light and cover any questions we might have to get started as efficiently as possible. Here, we will also agree on a schedule for our bi-weekly performance meetings.
Join Slack: This is where we’ll write smaller updates and can chat about the campaigns. Sometimes, at the start we’ll need some help answering product specific questions that might come in from leads, and this is where we’ll share those. You’ll also get notifications for new bookings here with the respective call notes.
Once that’s done, we’re ready to go and will launch in 24-48 hours after the onboarding call is complete.
Ongoing Improvements
In order to make outbound work profitably and predictably, we need to find message-market fit. Meaning a certain offer that your market responds to.
Examples:
For LeadArc, our service is cold email and appointment setting.
If I emailed people and said “We are a cold email and appointment setting specialist and I’d love to connect!”, no one would answer, because no one cares.
If I instead say “I’ll book you 50 qualified sales calls with decision makers every month using cold email, and you’d pay me per meeting held. Recently did this for AirPay and got them 126 opportunities in 60 days. Interested?” people will answer (we actually run this).
That’s because we spent months perfecting our offer to work on cold traffic.
SEO Agency - We’ll get you in the top 3 on Google for your most relevant search term in 7 days. It’s a one-time fee and I’ll give you a full refund if it doesn’t work. Want a free audit of your profile?
Physical Products - We’ll beat your current rate for (product) pallets, deliver in 24 hours and handle returns on your behalf for no additional cost. Want a free sample?
Cold Traffic Offer components
- Specific outcomes (e.g. 50+ booked calls / mo vs “more calls”)
- Case Studies
- Easy (e.g. it’s fully done-for-you)
- Fast (faster = better, always)
- Risk-free (money-back, performance based, usage based, free trial)
The more of these we implement, the better it will work. It depends on your market sophistication level in relation to your product / service.
And that’s where the ongoing improvements come in. We keep tweaking parts of this until we find what wins. Then we do more of what works. Simple as that. Especially in the first few weeks, we’ll have a lot of communication going on.
Tldr: We know how to build and test offers, you know your specific market and together we can build something that scales.
This is what makes us different. It’s not just “Oh we sent these generic emails and it didn’t work.” We go way deeper. That is what allowed us to book 300+ mid-market demos per year for just one of our clients.
How to make it as likely as possible to succeed
Results are not guaranteed. It entirely depends on your offer and volume.
We will obviously do everything in our power to make it work. If you want to increase the chances of winning on your side, do this:
- Record all of your sales meetings and upload them into our shared folder
- Respond fast and be proactive with feedback
- If you have ideas for strategies you’ve seen before, let us know
- If you have data, lists to reactivate or a new place to find data from, let us know
- Be willing to adjust your offer so it converts cold traffic
- Give it time. Checking the dashboard every day doesn’t make any sense
- Create new assets and lead magnets we can use in our outreach
These are the characteristics that all of our best clients share. If you want to be one of them, do this.
Frequently asked questions
How long is the contract, and can we cancel or go month to month?
This is a monthly agreement with no minimum commitment. Either party can terminate at any time without reason needed.
We do suggest letting the system run for 3 months before evaluating results, since the first few campaigns are just testing grounds to collect data. Once we have message-market fit, we can scale. The more outbound already works for you, the faster this test will be.
How and when do we pay? Card or wire, invoice timing, and which currency?
We charge in $USD or €EUR depending on the country you operate in. The infrastructure costs are charged monthly when the agreement is signed until cancellation. The performance fees are charged on the 1st of every month for every meeting held in the previous period.
We accept all major credit cards, bank transfers and wire transfers. Processing through Stripe and / or Revolut.
Can we cap the number of meetings per month so we don't get more than we can afford or handle?
Yes. If we hit capacity, you can just tell us to pause the campaigns via email or our shared Slack channel. This is still very unlikely to happen because we adjust the amount of emails to your goal before even starting out.
If you’d like to go with a fixed retainer and always pay the same amount regardless of the meetings you get, that is an option. Please let us know if this is the case and we’ll work something out.
Can we scale the volume up or down from month to month?
Yes. Scaling the volume requires scaling the tech fees. Our current rate is 5-10 cents per email. (This might change in the future)
- 50,000 emails per month = $2,500 USD
- 100,000 emails per month = $5,000 USD
- 1,000,000 emails per month = $50,000 USD
And so on. We can’t go below 50,000 emails per month as that would give us too little to work with to actually get you solid results.
Can you show proof, like case studies or results?
Absolutely.
Case Studies: https://leadarc.io/case-studies
Results: https://www.leadarc.io/#ds-results
Playbooks: https://www.leadarc.io/industry-playbooks
YouTube channel (Leon, Co-Founder): https://www.youtube.com/@leonmts
YouTube channel (Can, Co-Founder): https://www.youtube.com/@canersoez
How will we see results? Is there a dashboard or report, and which KPIs do you track?
You’ll get access to our internal custom software called outboundOS, where you get a real time dashboard so you can see every number from emails sent to meetings booked and all funnel conversion stats.
We keep track of all of this for you, so you don’t need to check all the time. We’ll update you regularly in Slack as well, and we have bi-weekly performance meetings.
