Hey, friends. What's up? In this video, I'm gonna show you a banger case study that we've built with Airpay over the last sixty days, and I'm gonna show you exactly what Airpay is, what we've done for them, what they've struggled with, etcetera. We're gonna cover the entire thing. So let's get straight into it. I'll share my screen. I have a full document prepared. We have screenshots. We have the campaigns. We have the winning scripts. We have everything. Right? So let's get straight into it. So how we rebuilt Airpay's cold email system? Airpay is a dental SaaS company that automates insurance verification for practices across the United States, and we've worked together since October twenty twenty four, so it's almost two years, right? And this case study covers the setup we inherited from them, what they've already tried, the system we've built, and the current results from the last sixty days. So keep in mind, we've been working for the last two years, and in the last sixty days, slightly before that, we switched over to Email Bison, and that has tripled our results, so that's pretty awesome. So what kind of challenge did they have challenges did they have? Their emails were landing in spam, the sending setup was completely hooked, there's no way any of their copy would have worked, because I was looking at a setup where they had multiple domains like a couple, right, they had fifteen email addresses, and they were all sending from their sub domain, which is terrible if you've ever watched any of my other videos. So the entire thing was super risky because that basically meant using their sub domain, meaning email dot airspace dot com. Right? Something like that. That would basically put their domain reputation at risk. Meaning basic emails like sending invoices to customers, etcetera, would have landed in spam if they kept doing that for the remainder of their campaigns. Right? So we stopped doing that immediately, but I'm gonna get to the solution that we've implemented later. Their copy was not converting, obviously, but because there is no way. They they weren't landing in in the primary inbox. They were only landing in spam, meaning their response rate, not even a positive response rate, their response rate was zero point zero two percent. So basically no one responded. They didn't land in in primary at all. Right? And on top of everything, volume was way too little. Like we had fifteen inboxes. Even if you if you push them beyond their limits with fifty emails a day per inbox, you would, at max, in that case, get seven what's that even? Fifteen? Yeah. Seven hundred and fifty emails per day, which is nothing. Right? So even if you landed in the primary inbox, you didn't land in spam, that's just very limited daily volume. And in general, their infrastructure was super fragile because they were also using a news tether tool, like Mailchimp, for example. I don't I don't remember if it was Mailchimp or Chimp or something else, but they were using a newsletter tool to send out these cold emails, which also goes against terms of service with something like Mailchimp. Right? Yes. No warm ups. I think they had warm ups in a in a third party tool. Everything was mixed up. Like, was it was horrible, basically. Yes. And they only had a list of personal Gmail addresses from these dental practices that they were targeting for their software, right, which was which basically only had their email address. They didn't have any first names, they didn't have any addresses, they they didn't have anything about them. I literally got a list of twenty nine thousand unverified personal Gmail addresses, which I had to target, and we didn't even know whether they were actual dentists. That was the situation. So so they have tried sending from their main domain, using this newsletter software for cold email, writing super broad copy that was also way too long. They included images in there, links, etcetera, and that very unspecific list. Right? So that was the struggle. They basically didn't get any results, so we came in. And in the beginning, we used Smart Leads. In general, we use that as an agency. We switched away from Smart Lead now because especially we had also problem problems with with the Air Pay campaigns, but we switched away from that to a private cold email infrastructure, and this is the solution that we've implemented since, I think, May of this year, and that has really pushed the results. So now we're using a private called email infrastructure with Email Bison, which you need to apply for, and you don't get in there if you don't know what you're doing, basically. We know what we're doing, so we got access to it, and we build dedicated sending domains, warmed inboxes, super strict sending limits, and daily health checks to make sure that their infrastructure is healthy. Right? Because if it's healthy, we can actually land in the primary inbox. If it's unhealthy, we'll land in spam and no one will see the offer. Even if the offer is perfect, no one will ever see it. So that is amazing. And then on top of that, we've scraped the entire US for dental practices, And we've verified using AI that they're all dental practices. Amazing. That is super nice. On top of that, that's just like a a nuance thing. We've also separated the campaigns into different types of email addresses, so we can see which one of these connects best. So we sent only to Gmail addresses, only to Outlook addresses, only to addresses with spam filters behind them, right, like Proofpoint, Barracuda, etcetera. Little technical, but we did that just to see like which of these campaigns performs best, because if Gmail outperforms the other ones by a lot, right, in terms of response rates, that basically means that the other ones are marking our emails as spam. So if we keep emailing them, we'll just ruin our reputation. So what we did was we pushed away those ones, and we focused on Gmail inboxes only, and that's what we've been doing, and that in itself has improved response rates to the woo, like easily tripled just because of that. So we have a triple because we've moved to a cold email infrastructure that is private, and then on on top of that, we had another triple which just came from targeting the right types of accounts, and with that, all the way back then, we started testing out new and new scripts, right, and that gave us this winning script loop, which is base It is exactly what it says, right? So we started testing twenty, thirty scripts at a time at high volume, we kept sending them out to see which of these performs best, right? Because now, we actually landed in the primary invoice, meaning our scripts were actually being read, which is in itself for most people running cold email is a is is is the seventh world wonder, like, is it is wild. Is it the eighth? Doesn't matter. But now that people read our emails, we can now test which of these works best. So as soon as we find out what the winners look like and what the losers look like, we can throw away all the losers, keep the winners, and then build a system that writes email copy that only looks like the winning ones and looks nothing like the losers, right? And we keep doing that, and the more volume we push, the better scripts we get. And we get a lot of different scripts that look very different from one another, but they all work, right? So here you can see a screenshot from our early days in Smart Leads. These were really just the beginning campaigns or a couple of beginning beginning campaigns. This predates the move to email Wysen. And and even then, like back then just because of switching, we already, like, you can see like point six percent response rates, fifteen percent positive, one point something percent in terms of response rates, sixteen percent of those positive, right? Similar story here. So this already was way better than what they've been doing, but since then, results have improved crazily. And like, here are some screenshots that we got from responses when we were running with Smart Lead. So we're saying, hello there. Just came across your practice online. Are you spending a lot of time on checking your patient's insurance eligibility? If so, I can send you a video showing how RPA saves our clients four hours per day on average by automating insurance verification. Do you want me to send it over? So that's the entire angle. We're offering a demo. So if you're a software company, this really works really really well. You can offer a demo just so you get a couple hands raised. Right? Because as soon as you have that, they will just tell you, yes, I'm raising my hand. You'll go ahead, send the demo, and immediately double dial them, which this is exactly what RPA is doing, and it works super well because their booking rates are between fifty and eighty percent right now. Wild. Completely wild stuff. So this works really really well because like their sales reps also are super quick on the phone, they immediately just get back to leads, and speed to lead is like the eighty twenty. So we have a couple other ones. General reminder, have you had a chance to check this? Yeah. These are just a couple of follow ups. Yes. So similar script to to the one that we just saw and a follow-up which then brought either just yes. I took a look at it. Does Airpay integrate with Curve Dental, which is a practice management system. Right? So this stuff also works. Yes, please. I'm not a practice owner, but I consult dentists, and your service can be a resource. So even partnership angles can make a lot of sense. Right? Send your information on website and fees. Thank you. Works. Yes, please do. Same script as before. Ah, slightly different. Hey hello there, just came across your practice online. And you're seeing like we're testing similar, like, we're testing these scripts. We're changing a couple lines just to see, like, what performs better. Are you spending a lot of time on your on on checking your patient's insurance eligibility? This is the exact same as before. Right? The only thing that changes is this offer line. If so, I can send you a video showing how RPA automatically verifies insurance eligibility for eighty four percent of patient cases. Different offer, apparently also works. Similar story here. So and then on top of that, it's a pretty clean sales handoff in this case. Usually, what we do is we have this paper call offer where we run this for your software company, right, and we do everything, basically. The only thing that your reps has to do or or your AEs is literally jump on the meetings that we've booked for them on their calendars, and you would just pay us per call that we book. In AirPage's case, they have a sales team with SDRs, and they wanted them to handle all the leads. So what we did was we gave them a very easy way to respond to the leads, and get notified whenever a lead comes in, right, so they can immediately handle them. These are just a couple notifications that we had on my mail app, on my iPhone. So I'm just, like, going through those. They all look the same. Right? Yes. And you can see, like, Austin Frank, their head of sales, was out of office when some messaged it. But this is basically how it looks. Right? And now now to the results of this last sixty days. Let me just show you the screenshot. So we've sent over one hundred thirteen thousand emails to fifty six thousand people, got six hundred fifty replies, and one hundred twenty six positive responses. At times, we were sending a little over four thousand emails, which is still not full scale. I'm just using this scale because we can recycle the people that we're reaching out to every thirty days. That's pretty cool. Like, that's that's just a strategic decision. We could also send out forty thousand. Like, if your TAM allows it, we can also send a million a month. That that's not a problem. Right? But this is what we're running for Airpay right now because it makes a lot of sense with the list size that we have, and this is just wild. Like, their LTV per client is crazy high, and then getting almost one hundred thirty leads in the last sixty days with these booking rates and close rates that they have is wild. It is wild. Right? So bottom line, we had a couple of campaigns that we're all performing. Let me actually just jump to the to the campaigns like we have. This is actually like sourced straight from email advice and using our internal AI, and I also have a couple campaigns prepared so we can just click through them. Let's actually do that. So recent campaign data board, these were the best performers from the last sixty days. So we have this one, it's a write back. So these were these were dental practices that were once texted to or reached out to. Right? And we didn't like we, AirPay, AirPay didn't have the integration for their specific practice management system. So now we texted them back, which a lot of people appreciated. Right? We got almost one point six percent response rates on two thousand seven hundred people, and then seventy thirty three percent of those responded positively. And just two emails as you can see. We don't send out that many emails because we don't wanna spam people. Right? So this is one campaign. Another campaign is the recycle of the other one. After thirty days, we just recycle once again. So we have contacted eight hundred people, one point five percent response rate, and again, we got thirty percent of those positive again. Super nice. Then we have a master campaign. Six thousand people, around three follow ups per person, one point seven percent, thirteen percent. This is like this is still an exceptional campaign, by the way. Even if it was four percent, it would be really, really good. Really good. But this is like fourteen percent positive response rate. This is wild. So next one, Airpay Dental, LizKit. It's just another data provider that we use. Again, similar story, still a solid campaign. And then we have this one, ten thousand people contacted, point eight percent response rate. This is also including not only Gmail accounts, but also Outlook ones, which is why the response rate is lower. Right? And in this case, still twenty five percent. Every fourth person that responded was a positive response. Wow. Yes. So that's that. Those are these campaigns. So at Tots, we get eleven leads per one thousand people contacted. Wow. And in the median, it's around three, I guess, or two point four. Still crazy. That's super nice still. So, yes. And then we have I'll show you the copies that we're using, obviously. So we have these leaderboard for all the steps that we've been using, and one step is basically a script, right, and we pulled them straight out of email by some. So winner number one, the Open Dental write back that you just saw. So, hey, first name with a fallback in case we don't have the first name. Quick bit of news, Airface automated insurance verification write back to Open Dental is live. It updates eligibility status right inside Open Dental for you along with max deductible history PDF and more. No manual entry. Worth a quick walk through. I can send the calendar link. Just tell me what works best. And then one follow-up. This should just follow-up. Right. So checking on the note above, feel free to pass me along to a team member if it is irrelevant. Would it save your team time if we drop the PDF benefits breakdown straight into your open end for you? And this is the entire thing, like, we're we're offering stuff. We're offering stuff. We make it easy to say yes. Right? This is the main goal of cold email. You're not gonna sit there and just like close people on the first email. That's not gonna happen. You just give them something, be it a service based heat magnet, a video, a PDF, whatever it might be, right? Something that's actually quick to consume, it's valuable, it's nice, and it's easy to say yes to. Right? So that's the first winner. Second winner, hey first name, is your front desk drowning in verification work? If so, we build software that auto verifies eligibility over every night. We recently helped SOH Dental free up four hours per day per practice. They run their course twenty five practices in twelve states. Can I send you a video showing out worse? Banger. Pricing version, have a couple versions of these. Is your front desk drowning in verification work? If so, we built a software that auto verifies eligibility overnight. We recently helped SNR. That's exactly what we had. It's just a couple hundred bucks a month per location. Done. Short follow-up. And by the way, this is a thing that I like to do. I just like, I I take the exact same script, and then I remove parts of it, and I just put it in there as follow-up. Verse. It just works. Right? Winner three, the morning scramble. Hey, first name. Does insurance verification all also waste your front desk whole morning? If so, we could run the next day schedule overnight automatically for you for a couple hundred bucks. Can I send you a video? And by the way, just to have some context on that, in America, apparently, I'm in Germany, so I wouldn't know. But America, if you go to the doctor and you don't have sorry, and you you you usually have like three dental cleanings a year, etcetera, Your doctor doesn't know unless they call your insurance carrier. So the front desk, whenever you schedule appointments, all appointments for that day, for every single patient coming in, they have to contact the insurance carrier and see, like actually ask how many dental cleanings does this person, does John have open this year? Because if he is over his limit, right, over his actually, like, usage, I guess, of his dental cleanings, he would have to pay himself, obviously, because the insurance won't cover it. But you will never know unless you ask, and sometimes you don't reach these people. So you're just giving that person the service, and it might just be that he walks out the door, you won't get the money back from the insurance company because he already used all this all the three cleanings this year, and you will not be able to reach this person. So you just lost revenue and you wasted an appointment. Huge struggle. This is why they go through the entire thing every single morning and call everyone manually and takes like four hours a day. It's wild. Right? So let's keep going. Winner four, had a quick question. Is your team still checking insurance by hand the day before? We can run the whole next day schedule for you overnight, help SRH Dental, etcetera. Mind if I send it to you in the video? Very short, non spammy offering value. This is exactly what it is. And by the way, I've I've recommended AirPay to use free trials as well. They said they they didn't really like the idea. It's all good. But if this was running on free trials as well, man, these campaigns would perform even better. It just makes sense for software to have a free trial, if it's possible, of course. Like if you have to onboard them for a month, etcetera, of course it doesn't work. But yeah, winner five, benefit exhausted after treatment. Hi, first name. How does your team find out a benefit was exhausted only after the treatment is done? We checked for that overnight on the whole next day schedule and flag it before the patient sits down. Mind if I send a two minute video? Right? And here are a couple things from from, like, people responding back, and then the reps handling the response. Right? So this is actual response handling from the reps. So someone says, please send the video. Austin says, hey, here's the video with the link, this is a hyperlink, what practice management software does your office use? Make it very easy for them to to just like have a Let's have conversation, right? Email is for conversation, it's not for closing. Sales calls, demos are for closing. Email is for conversation. So please send the information for review. Hi, Richard. Here's some video explainer. What practice management system do you use? Happy to set up a few minutes to answer any question you may have. Thanks. Easy. What a nice campaign. Isn't this nice? I love this campaign. I'm also recording this video because I want more clients like Airpay. Airpay is a dream client. Airpay is amazing. If you're seeing this, I love you. Like, amazing client. Amazing client. They let me do my stuff. They respond to the leads. They handle the leads, they have a nice product, it helps people, it's amazing. If you have something like that, check the first thing in the description, because we can do this for you too on a pay per call basis. But yeah, real response pair three, yes, it definitely does, I'll be interested in knowing more about your company, etcetera. Hi, Milinda, we'd love show you how that works and talk about the cost, which we'll be open for a quick demo. I'll just go through these. Do you also have x, y, and z? If so, please share information, that'll be awesome. Hi, Dana. We work for whatever and whatever. What practice management software are you guys on? Please share more details. Here are the details. Let's jump on a quick demo. I can show the platform, talk about pricing. Right? As you can see, we're we're handing pricing on the call. Let's just jump on a call. Quick. We'll just give you the pricing because it's it's gonna be individual. Right? I love for you to work with our financial coordinator, Ariana, so that we can learn more. My team left a message for Ariana this afternoon. Feel free to send over Ariana's email so we and we'd be happy to coordinate the time to chat with her for a few minutes and learn more about practice. Amazing reps, they're just doing their job. Like this is textbook. This is how our reps work, this is how their reps work, it just works. Right? Would love to schedule a demo slash walkthrough straight from the first email. Can you please send me your calendar link? Here's the time to schedule with me. And you see like all the all the messages, they look different from one another. They are personalized. They're quick, they're frequent, they're personalized, and they're always available. This is what good follow-up looks like. This is actually how it looks like. Right? For the info. What's the additional cost? It costs a hub couple hundred bucks a month. Feel free to set up a couple minutes so we can go through a formal quote and etcetera. Done. We have insurance training x Wednesday, the twenty ninth. Maybe we can go over that with Neil. This is someone cc'ing another one. Is that training with Open Dental? We're partnering with Open Dental. I'll just try giving the office a call. Feel free to schedule a couple minutes to chat using this thing, and I'll be happy to answer any questions. Pair ten. It's the last one. Oh, sorry. Penultimate one. Sure. Can you include pricing? Every offer is different. Yes. However, we charge a flat monthly fee. No contract contract or shut up fees. Are you available for a quick demo? Amazing works. Like, this is amazing work. I can showcase showcase Airpay, and then talk about pricing after learning more about your offers. And then the last one, sounds interesting. We use Eaglesoft and Vine, which are competitors to Airpay. Vine may have a similar feature, so let me know how your software is different. We pull more carriers and fuller breakdowns. Simple response. Here's a quick video on AirPay, here's the link to schedule a demo. Done. Done. This is the case study, and if you want us to run this exact type of campaign for your software company, you go to leadarc dot I o slash offer, You check this out, you watch the video, you read this, you book strategy call. That's how it works. First thing in description, looking forward to seeing you on a call. Take care.